Cyber Charm 101: Mastering the Art of Digital Engagement and Brand Magic!
Recordings
Member: $100.00
Non-Member: $200.00Your price
Published: 1/8/2024
Transform your digital strategies and kickstart a successful 2024 by gaining invaluable insights into often-overlooked aspects of online engagement. Join this Hot Topic where we delve into a crucial yet underestimated facet—how to generate buy-in without direct communication. In today's digital age, understanding the consumer's perspective is key to maximizing your digital strategy efforts. Moderated by Jon Balon and featuring insights from panelists Aaron Reiter and Katie Borchers, this session will unravel the complexities of online brand building. Learn why your online brand is not just important but a critical component of your digital strategy. Explore the reasons behind the significance of your brand to a consumer and how it influences their perception in the vast online landscape. The discussion will extend to the pivotal elements of your payment portal, shedding light on what matters most to the consumer during online transactions. Our panelists will also address the question of why Google reviews matter and how they contribute to shaping your online brand reputation. This session is designed to provide practical insights into what goes through a consumer's mind when they receive communication and embark on online explorations about your brand. Gain the knowledge needed to ensure a robust online brand presence that instills trust and credibility in the digital realm. Join us and equip yourself with the tools to strategically navigate the digital landscape, fostering a strong online brand presence that resonates positively with your target audience.